In the past political candidates would present issues, debates, and goals directly on the mail piece but this no longer holds true. Campaign marketers are now using QR codes and social media links on mail to get voters to interact immediately. According to PewResearch 35% of all adults in the US now own a smart phone. This roughly translates into 110 million Americans with smartphones many of which are scanning quite frequently. A QR code publishing company called Queaar found that QR code use had risen 4549% from 2010 to 2011. Bottom line, this is a large segment of the population that provides grounds for a high degree of persuasion.

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