How Numéricable optimized their transactional mail to achieve key business objectives Vers l'aperçu
Laura Cajade, Marketing & Communication Director at Numéricable, explained at the Marketing Day 2011 how Numéricable optimized their transactional mail (invoices) to create a unique touch point with their clients. She shared the impact of an improvement of the Numéricable paper invoice on customer satisfaction, on timing for cash inflow and on cross selling initiatives with existing clients.
Laura Cajade cooperated for this optimalisation with the Relatiomail team of bpost business.
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