In the past political candidates would present issues, debates, and goals directly on the mail piece but this no longer holds true. Campaign marketers are now using QR codes and social media links on mail to get voters to interact immediately. According to PewResearch 35% of all adults in the US now own a smart phone. This roughly translates into 110 million Americans with smartphones many of which are scanning quite frequently. A QR code publishing company called Queaar found that QR code use had risen 4549% from 2010 to 2011. Bottom line, this is a large segment of the population that provides grounds for a high degree of persuasion.
In big cities like Mumbai, people who rent apartments tend to keep moving every few years, to cope with steep rent hikes. The communication specifically spoke to this audience to offer them the stability of owning their own home through a Union Bank loan.
They have held the Hora do Horror event every year for the last ten years and wanted to create buzz and excitement around the 10th anniversary show, which was even bigger and scarier.
Eurobest is organised by the same team that is behind the Cannes Lions International Festival of Creativity, Dubai Lynx and Spikes Asia, bringing more than 55 years of experience organising world-class events for the advertising and creative communication industries.
The shortlists for Film, Outdoor, Print, Interactive, Mobile, PR, Design, Radio, Media, Direct and Promo & Activation are out.
To get some inspiration, discover the following cases and let you inspire…
Challenge: To create a direct mail for the new generation of Yaris. With new multimedia communication platform Touch and Go and several other incredible innovations and features. The new Yaris is the smartest and the most exciting car in its segment
In November 2010, the United Nations were supposed to vote for a moratorium on the death penalty. Amnesty international wanted to draw attention to this issue so that people would get involved and put pressure on their governments.
Only 58 countries are left to be convinced of abolishing the death penalty.
But regardless of the progress that has been made, people seem to think the fight to abolish the death penalty will never be totally successful.
They needed to be reminded that eventually they would be successful.
Loading ...
Loading ...