Direct from Cannes : Direct lions silver : THE SOLAR ANNUAL REPORT 2011 Naar overzicht
Het blijft een uitdaging om te gebruiken in direct mail, maar het is oh zo efficiënt : de demonstratie van jouw product. Perfect toegepast in deze case.
Describe the brief from the client
The association Austria Solar stands for all the important solar energy providers from Austria and was seeking to reach out to opinion leaders in the political and economical field. So we were asked to develop a remarkable medium, which portrayed Austria Solar as a consistently innovative inter-trade organisation of the Austrian solar industry. The annual report was – apart from association members – primarily addressed to opinion leaders in economical and political fields.
Since solar energy is the main business of our client Austria Solar, we thought about how we could put this energy to paper. By creating an annual report that is only readable under UV exposure, we impressively demonstrated the sun’s and Austria Solar’s power to the target audience.
Describe the creative solution to the brief/objective.
We had to demonstrate both the sun’s and the association’s innovative power. We impressively did this by developing the first annual report powered by the sun. Its content remains invisible until sunlight falls on its pages. The report was met with great response not only in Austria but worldwide.
Describe the results in as much detail as possible.
The report was so well received that we had to have it reprinted. We received more than 400 requests from all over the world, e.g. Ernst & Young, the Austrian office of the Federal Chancellor, the TED conference, Greenpeace to name a few. As an additional result, the printing company Mory & Meier is ever since being overwhelmed with orders.
|Advertiser||AUSTRIA SOLAR – VEREIN ZUR FOERDERUNG DER THERMISCHEN SOLARENERGIE|
|Product||SOLAR ENERGY PROVIDER|
|Entrant||SERVICEPLAN Munich, GERMANY|
|Type of Entry:||Use of Direct Marketing|
|Title:||THE SOLAR ANNUAL REPORT 2011|
|Advertiser/Client:||AUSTRIA SOLAR – VEREIN ZUR FOERDERUNG DER THERMISCHEN SOLARENERGIE|
|Product/Service:||SOLAR ENERGY PROVIDER|
|Entrant Company:||SERVICEPLAN Munich, GERMANY|
|DM/Advertising Agency:||SERVICEPLAN Munich, GERMANY|
|Alexander Schill||Serviceplan||Chief Creative Officer|
|Christoph Everke/Cosimo Moeller/Alexander Nagel||Serviceplan||Creative Director|
|Matthaeus Frost||Serviceplan||Art Director|
|Christina Paulus/Stefanie Zillner||Serviceplan||Account Supervisor|
|Mathias Noesel||Serviceplan||Graphic Design|
|Stefan Meier||Mory & Meier||Print Shop|
|Mr Waldmann||Buchbinderei Ruffert||Bookbinder|
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