Background

Tinnitus Hilfe e.V. (The Tinnitus Help Association) wanted to drive traffic to its website, www.tinnitus-ist-heilbar.de, where sufferers and non-sufferers alike could discover how the horrible but curable condition of tinnitus can be cured.

Idea

Tinnitus is a constant ringing or buzzing noise within the inner ear. The mailing was a demonstration of what it is like to be afflicted with this constant barrage of sound.

The cards were like those greetings cards, which, when opened, play a jingle. Only in this instance, when opened, they played an irritating noise which could not be stopped. Even if you closed the card the noise kept on going.

Results

No results as yet.

Comment

The technology that dramatically changed the greetings card business has hardly been used in advertising. JWT London used it to create the first radio ad for a print magazine. Here, Heye + Partner use it to dramatise the problem of tinnitus brilliantly.

The problem is it just doesn’t stop. The problem is it’s maddening.

If this mailing helps any sufferers find an escape from the condition, it will have justified itself a thousand times over.

Client: Tinnitus Hilfe

Product: Tinnitus Hilfe e.V is helping people suffering from the effects of tinnitus.

Title: Greetings Card

Media: Direct Mail  (Greeting Card)

Country: Germany

Date: January 2010

Agency: Heye & Partner GmbH, Munich

Creative Team

Creative Director: Fabian Hinzer

Creative Director: Jan Okusluk

Creative Director: Zelijko Pezely

Art Director: Amalija Tidlacka

Art Director: Andreas Weber

Copywriter: Isabel Kohl

Copywriter: Christian Beitlich

Account Executive: Christian Scharrel

Production Team

Production: Nina Sahm

Sound Design: Felix Kupferschmidt